66% of consumers have made a purchase online as a result of an email marketing message.
Many successful businesses take advantage of e-mail as a marketing channel…
This is a great opportunity to expose your products and services to potential customers.
This type of marketing often involves sending adverts, requesting a customer’s attention, or soliciting sales and donations through a professionally designed e-mail to their inbox.
The main aim of utilising an e-mail marketing strategy is to encourage customer loyalty and repeat business.
At our digital marketing agency Glasgow, we have the experience and expertise to craft a successful e-mail campaign. The main Benefits of e-mail marketing include:
- Return on investment
- Easy to create, track and share
- Low cost
Email marketing Glasgow & Edinburgh. Are you looking for an innovative approach to marketing via the web?
Creating an e-mail campaign requires thought, intuition, unique design, and analysis. Thinking about what you want and where you want to go is imperative when it comes to a successful e-mail strategy.
As with any form of marketing, incorrect targeting will result in wasted time and money. This is why you should leave it to those with the experience; here at Smarter Digital Marketing, we have undertaken countless successful campaigns on behalf of our customers.
As one of the top digital marketing agency Glasgow, we know how to craft profitable e-mail marketing campaigns.
You may be promoting special offers, acknowledging a purchase, following a customer up on a cancelled booking, or creating new opportunities – email marketing should not annoy your customers or waste time
E-mail Campaigns and Remarketing
If you have a list of customers who are interested in your products or services then why not take advantage of this method of advertising and target relevant, meaningful marketing messages to their inbox.
We are experts at devising the perfect e-mail strategy, encouraging click-through-rates, open rates, reducing bounce rates and converting potential customersRemarketing is an ideal way of making sure you don’t miss out on potential sales.
By targeting consumers already interested in your product or service, you are more likely to achieve a high conversion rate. Whether it’s drawing on registered customers with no purchases, abandoned cart schemes, or contacting prior customers, e-mail campaigns will help you achieve your goals.
Targeted E-mail Campaigns Glasgow
We drive sales to your business by understanding your business objectives in general and your campaign goals in specific. Our in-house copy writers and designers have the experience and ability to analyse your desired goals and produce an end e-mail that will attract the attention of your potential customers.
With regards to customers, choosing the right audience is a huge part of a successful e-mail digital marketing Glasgow campaign. While your business may have gathered the contact details of a large pool of would-be and current customers, they may not all be the right target for every e-mail campaign.
Our experience at demographic analysis and list segmentations means that every e-mail campaign we organise on our client’s behalf reaches the appropriate inboxes. Incorrect targeting leads to unread e-mails.
Integrated Digital Marketing Glasgow Solutions
E-mail campaigns are most effective when integrated with other digital marketing Glasgow techniques. By placing contact forms on your website for enquiries, you can build a database of potential customers to outreach and drive sales from.
Our web design team can help you put into action effective lead generation routes that will grow your customer base and produce convertible leads, all for a minimal cost.
With the help of various industry-standard tools, an in-depth analytical approach and hard-work we can achieve the results you require. Contact us today to find out more.
Do you have a project in mind? Let’s talk about it
Speak to our dedicated and experienced project managers to begin planning your digital campaign today.