Do you know that your web design is one of the most powerful tools you can use to achieve your goals as a digital marketer? Are you also aware that many digital marketers fail in their attempts to increase sales and generate a higher return on investment (ROI) because they failed to realize the importance of linking their web design to their digital marketing strategies? 


If you’re a digital marketer and still haven’t recognized the importance of connecting your web design to your overall marketing strategy, you’re missing out on valuable leads that could’ve earned you a higher return on investment.


Your website shares common elements with your digital marketing strategies. It’ll be a fatal error to assume that you can achieve business success if you focus only on one of these components. No matter how water-tight your strategy is as a digital marketer, it won’t do you any good if your website looks like something out of the 80s. 


Also, having a fantastic web page will be of no use if you don’t have a solid digital marketing plan to back it up. Combining your digital marketing components in your website design is a sure recipe for success. 


Read on to find out how these two components work together and understand how to connect them.

web design agency

1. Web Design


Website design plays a vital role in a digital marketing campaign since it’s the first point of contact with potential customers. To create a good first impression, you want to put your best foot forward when designing your website.


To help you design a strong website, it’s always better to seek the services of experts, like Essex Web Design Agency, because your website is the window to your world. How you design your website says a lot about you–it shows your professionalism and market reputation. 


A poorly designed website will send a negative signal to your potential customers. Not only that, but search engines will also rank you very low if your website isn’t well designed.

web design

2. Search Engine Optimization (SEO)


SEO involves optimizing your website’s content to make your site rank higher in online search results. It’s an essential component of digital marketing that must be considered when designing a website. The reason for this is simple. No matter how visually striking your website is, your potential customers won’t find it if it doesn’t rank high on search engine result pages (SERPs). 


When planning a digital marketing campaign, look for a professional digital marketing agency with adequate knowledge of SEO strategies that’ll help your site earn a top spot on search result pages. This makes your site more visible to users that are conducting an online search for products related to what you have to offer.


Some SEO tips include:


  • Creating high-quality contents on your website
  • Increasing page speed
  • Providing a good user experience
  • Backlinks from reputable websites

mobile responsiveness

3. Mobile Friendliness

In 2015, Google announced that mobile-friendliness is one of the factors they use to rank websites. The number of people conducting online searches from their mobile devices has gone up during the past five years. As a matter of fact, mobile searches account for over half of all web traffic leads. 


This shows how important it is for your web pages to be mobile-friendly. If your web pages’ contents don’t load properly on mobile devices, you could be losing half of your customers. Google will also lower your site’s rank if it’s not mobile-friendly. 


For a successful campaign, it’s important to ensure that your marketing strategies incorporate this vital element.

website speed4. Site Speed


You could have wonderful, original content, but if your page loads at a snail pace, then you’ll most likely be the only one to know how wonderful your content is as most users won’t be patient enough to find out. Many will abandon your site if it takes more than three seconds to load, which could mean a huge slash in revenue for your business.



You have to optimize your page speed to master SEO. Since site speed is also crucial in SEO, a slow-loading website will earn you a lower ranking on search engines, which will negatively affect your campaign.

content marketing

5. Content Marketing


If you aim to boost your site’s rank and earn high quality leads to your website, you have to incorporate quality content into your marketing campaign strategy. To create high-quality content on your site, you’ll need to carry out content research.


Having highly original content alone isn’t enough. The trick is to use target keywords in your content that’ll appeal to users, which can’t be effectively done without keyword research. This, again, proves how interwoven your website and digital marketing campaign is.




Web design is an important factor that immensely contributes to the success of a digital marketing campaign. It’s important that you learn how to merge the elements of your web design and digital marketing strategies to create a successful campaign. 


The tips above show how you can increase your ROI by combining these two components.