social shopping

The Rise of Social Shopping: Shopping on Social Media

As a result of the Covid-19 pandemic dictating the way we shop, we have seen a huge shift towards social shopping. According to data from IBM’s Retail Index, the pandemic has managed to accelerate the shift away from physical stores to eCommerce by roughly 5 years. Coronavirus research conducted in April 2020 by GWI’s also included that 85% of consumers globally are shopping online, and 43% say they will continue to do so after the pandemic subsides.  Although the recent growth of online…

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ecommerce social media marketing

The Importance of Social Media in eCommerce Marketing 

Social media has become one of the most important aspects of eCommerce marketing. The driving force behind it is its authentic nature and how easily it can be used to reach audiences and sell products in a less aggressive form. With all the platforms available, it can be difficult to know where to begin. To help you choose, we are going to cover two of the most popular social media channels for eCommerce marketing in 2021.  Facebook For eCommerce Instagram for eCommerce Why Include Social…

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Coronavirus Impact on Marketing & eCommerce – The Numbers

The ongoing coronavirus situation has impacted our lives in more ways than we expected, from our social interactions to our spending habits. It has been incredibly problematic for businesses and individuals up and down the country, and much of the hard data behind what is happening is only just coming to light. We have managed to scoop up some of the numbers that elude to the true quantifiable effects that this completely novel situation has brought about. If you are involved in any sort of…

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how to restart business after lockdown

How To Restart Your Business Post-Lockdown

Businesses all over the country are itching to get the wheels turning again, but how do you navigate the unexplored territory of serving consumers in a post-coronavirus world? Scotland Shops Are ReopeningNon-essential shops in England have already started opening their doors back up to the public, seeing a wave of consumers that are helping to kickstart the British economy once more. In Scotland, First Minister Nicola Sturgeon has set the reopen date for the 29th June, stating that businesses…

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Making the most of your e-commerce store; what you should be doing as a retailer

There are a variety of optimisations which can be made for your e-commerce website. Google friendly e-commerce websites will deliver greater results. We’ve listed a few points below which can dramatically increase the likelihood that your website is found online, and most importantly, used to purchase. Optimising products on-pageWe know every customer is different. We will formulate and implement a tailored SEO strategy especially for your business. When we discuss e-commerce product…

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