AR Shopping Experiences Transform Retail Interaction
Imagine trying on a new outfit or envisioning a sofa in your living room without leaving your home. Augmented reality (AR) shopping experiences are not a distant dream but a present reality transforming retail interactions. This cutting-edge technology allows consumers to integrate digital products seamlessly into their physical world, redefining how we shop and interact with goods. As AR continues to reshape the retail landscape, understanding its applications and benefits becomes crucial for…
Retail Media Networks Boosting Brand Engagement
Are retail media networks the secret weapon behind skyrocketing brand engagement? As retail giants increasingly harness these powerful digital advertising platforms, brands find themselves with direct access to consumers at the pivotal point of purchase. Retail media networks utilise first-party data for precision targeting, ensuring advertisements appear precisely when and where they matter most. By the end of this article, readers will understand how these networks operate, their significant…
The Rise of Social Shopping: Shopping on Social Media
As a result of the Covid-19 pandemic dictating the way we shop, we have seen a huge shift towards social shopping. According to data from IBM’s Retail Index, the pandemic has managed to accelerate the shift away from physical stores to eCommerce by roughly 5 years. Coronavirus research conducted in April 2020 by GWI’s also included that 85% of consumers globally are shopping online, and 43% say they will continue to do so after the pandemic subsides. Although the recent growth of online…
The Importance of Social Media in eCommerce Marketing
Social media has become one of the most important aspects of eCommerce marketing.
The driving force behind it is its authentic nature and how easily it can be used to reach audiences and sell products in a less aggressive form.
With all the platforms available, it can be difficult to know where to begin.
To help you choose, we are going to cover two of the most popular social media channels for eCommerce marketing in 2021.
Facebook For eCommerce
Instagram for eCommerce
Coronavirus Impact on Marketing & eCommerce – The Numbers
The ongoing coronavirus situation has impacted our lives in more ways than we expected, from our social interactions to our spending habits. It has been incredibly problematic for businesses and individuals up and down the country, and much of the hard data behind what is happening is only just coming to light. We have managed to scoop up some of the numbers that elude to the true quantifiable effects that this completely novel situation has brought about. If you are involved in any sort of…