The Pros & Cons of Every Automated Bidding Strategy graphic

The Pros & Cons of Every Automated Bidding Strategy

Over the last two years, Google Ads has been progressively modifying its platform in a way that encourages marketers to utilize its automated capabilities. This development has generated conflicting reactions among advertisers. Google Ads provides automated bidding, Smart Bidding, and manual bidding – the number of available bidding choices seems to be increasing, and it might be difficult to comprehend how each one works. Nonetheless, it is essential to keep up-to-date on Google's…

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Google Ads Bidding Strategies – A 2022 Step-by-Step Guide

You may believe Google Bid strategies refer just to the amount your brand will spend on Google Ads. However, Google Bid Strategies are rather more complex. Google bid tactics are a collection of Google Ad campaigns meant to get your business known, noticed, and adored. When building a Google bid strategy, a number of elements must be taken into account.These will include your target audience, their demographics, geography, your brand's vision, and objective, as well as your desired advertising…

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The Basics of Paid Search Marketing: A Comprehensive Guide

What is Paid Search Marketing? Marketing is not relatively as easy as it seems.As Charlie Puth said, "you just want attention, you don’t want my heart," – it tells you what marketing is all about. And if you get the user to notice the targeted product, you’ve won at life. No kidding.Previously, marketing was a more "hard copy" concept. But, as the digital era took over, an evident switch to online marketing was noticed. This new variant of marketing has only progressed in terms of…

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8 PPC Mistakes Draining Your Budget & How to Avoid Them

Pay-per-click (PPC) marketing is one of the most effective digital marketing channels available to businesses of all sizes. It enables businesses to generate high-converting visitors quickly without having to wait for SEO or other traditional marketing methods to take effect. Pay-per-click advertising is used by 45 per cent of small firms, according to a survey.While some businesses have mastered PPC advertising, others are still learning via trial and error what works and what doesn't. Your…

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PPC Budgeting: How to Set a PPC Budget for Your Business

You have to spend cash to make money in pay-per-click marketing, like in many other aspects of life. But how do you determine how much to spend? Your monthly and annual budgets are critical components of your PPC strategy, so whether you're new to PPC or have been doing it for years, it's worth pausing to assess whether you're getting the most out of your money. Because advertising charges only accumulate once a prospect clicks on your ad, a PPC budgeting determines how much money is committed…

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Google Ads Has A New Keyword Matching Process For Phrase & Broad Match

Google Ads has updated the way it matches keywords to search queries. In the announcement, Google has provided new details on how keyword matching works when a search is identical to a given keyword as well as when a search is not identical to any of the keywords present in an ad. The update is not completely new. Google has put much effort over the years into understanding the intent behind each search, especially for long, complex search queries. The introduction of BERT in 2019 brought a…

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Google Ads Match Types

Google’s Simplified Match Types To Improve PPC Performance

On its mission to connect businesses with the right customers, Google has now made it much easier to reach the right people on Search. Google's efforts on how to better understand customer intent have now culminated in a new phrase match update meant to improve PPC performance. Before we move on to the phrase match update, let’s first cover the basics of match types. Keyword Match Types In Google Ads Ad platforms have simplified the work for advertisers by eliminating the need to predict every…

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Google Just Changed How We See Ads on Desktop

The search giant just declared the removal of ads to the right of its worldwide search results pages (SERPs), so what should brands be doing in reaction to this game changer? If you’ve been online in the last few days you may not have noticed right away, but Google no longer shows ads to the right of its search results pages on desktop. In an announcement first published on Search Engine Land that spread like wildfire on the web this week, Google confirmed that in conclusion to long-running…

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Not for Profit? Apply now for Google Grants and Receive Free Advertising For Your Charity

Running a not for profit organisation can bring financial challenges, especially when considering marketing your cause. Most charities will spend on average 2% – 3% of their operations costs on marketing alone. A minimal budget does not go very far, and as such, your organisation may struggle to gain its legs without getting as much out of your money in marketing as possible. In recognition of this, Google has started to offer a solution where you can apply for grants to pay towards your…

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Essential Tips for Managing your AdWords Costs

Google AdWords is a cost-effective and customisable platform tailored for startups and those enterprises operating on a shoestring budget. There are many small business owners who are eager to jump on this wagon, but there are some things to pay attention to ensure the AdWords ROI. Google is constantly adding new features, making it harder for beginners to get started. At the same time, staying on top of rising costs is a difficult challenge and many are those who manage to blow the budget. On…

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