Top 5 Social Media Platforms For Your Business
Whatever your feelings on social media it looks like it will be staying for the foreseeable feature. For brands operating online it has become somewhat of a necessity to hold some kind of social media presence although many companies struggle to understand which platform suits them best. It can also be challenging to grow your social media presence. It is our hope then, with this article, to put your brand on the right path to social media prowess.With almost 4 billion people using social media…
The Different Models of Pay-Per-Click Advertising
Did you know that you can make $2 for every $1 spent via pay-per-click (PPC) campaigns? PPC ads are becoming increasingly common because they provide an excellent way for businesses to drive valuable leads. PPC generates instant results and is often much faster at achieving results than SEO. Not only do such campaigns take the work off your plate, but they also are likely to yield a higher ROI. In addition, PPC visitors have a 50% more chance of conversion than organic traffic. Due to their…
6 Steps to Starting a Dropshipping Tee Shirt Business
Start Your Dropshipping T-Shirt Business Today A dropshipping tee-shirt business uses digital marketing to sell tee-shirts The concept is so simple that a social-media-addicted 16-year old could do it. And many do. However, a successful dropshipping operation still requires the application of basic business principles. What Is Dropshipping? You can sell anything from tee-shirts to 60” TVs using dropshipping. You carry no stock, so you have no need for a warehouse, and you have no cash tied up…
The 4 Numbers Every Business Owner Should Know
Essential Numbers for Business Owners You know when you gain weight, right? Your clothes start to fit tighter than normal, your face gets more plump, and you get out of breath more quickly when going up the stairs or walking long distances. Yet, have you ever noticed that—despite all of this—it’s super easy to ignore our expanding waistlines until we’ve stepped foot on that trusty bathroom scale. Why? Because numbers don’t lie. We can be dishonest with ourselves, trying hard to convince our…
16 Creative content Ideas to Drive Traffic on the Cheap
Drive Traffic and Save Money with Expert Creative Content Content is essential to driving traffic to your blog. With it, you can grab people’s attention, educate them about your brand, and introduce them to your products and services. It can be quite expensive to produce content week after week but this article shows that you don’t have to. Whether you’re an independent blogger or a small business, you can still run an effective content marketing campaign without breaking your wallet. Here are…
Businesses Going Digital: Digital Environments Changing Traditional Business
Challenging Traditional Business with Digital Cloud computing, virtual stores, outsourced business processes- the internet has irreversibly transformed business. From start-ups and entrepreneurs, to big multinationals and public services- everyone’s embracing digital business. Digitisation has created countless opportunities in traditional industries like media and publishing, but it’s also produced new flourishing industries. We take a look at some digital innovations that are transforming…
How businesses can influence brand loyalty through social media
The Connections Between Social Media and Brand Loyalty Many of us are subject to brands from a young age; either by advertising or friends and family, influencing us for a future of consumerism. By the time we’re old enough to make consumer decisions, we are already somewhat aware of which brands we wish to associate ourselves with, proving that customer experience not only applies to active customers, but potential ones too. In recent years, social media use has exploded, resulting in brands…
SEO Mythbusters: 8 SEO Myths That Need To Die
SEO Myths and Facts SEO is an industry that’s filled with self-proclaimed ‘experts’ who lack real experience but boy do they enjoy talking about it. The web is now littered with SEO advice from unqualified (and qualified) individuals. While it’s great that everybody is sharing their knowledge, it has caused a ton of misinformation spread about SEO. I’ve been working in SEO for about six years now and when I first started out I read everything I could find. It ended up working out fine, but at…
We’re now Google Partners
It’s been a long journey, although we are now finally Google Partners. See our badge here: Are you looking for a Google partner in Glasgow, Scotland? We cover the whole of Central Scotland, so if you need a web design or marketing agency to help you with your business goals get in touch with us.
6 Methods You Can Use To Reach Your Target Market Online
Audience engagement is critical for connecting and communicating with your target market online, whether you are a plumber, dentist or a retailer. There are a large variety of brands in every sector possible seeking new customers and thinking of ways which they can bring back customers who have engaged previously. Your companies’ competitive advantage is in your ability to stand out from the crowd in forming genuine, human relationships with your customers and prospects. It takes more than a…
