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MS Mugs Case Study

“Smarter Digital Marketing have increased our online revenue by 100% in only 3 months”
Polly, Managing Director

What We Did

By analysing the marketplace using Google Keyword Planner Tool, we planned out a strategy which included relevant general keywords and long-tail keywords.

The goal of this digital marketing campaign is to increase online visibility and generate increased online sales.

  • Optimise for mobile and desktop
  • Increase online sales
  • Increase organic traffic through SEO



Month on Month


Increase in Conversion Rate
Month on Month


Results on Page 1
  • Current month
  • Previous month

Case Study

Client’s Needs

MS Mugs approached Smarter Digital Marketing with a plan to increase their online revenue.

They recently re-designed their website and were looking for a way to generate more sales.

MS Mugs were keen to expand their business in key international markets, such as Japan, USA, Germany and Sweden.


Our strategy was simple: optimise the content with relevant keywords identified during the market research stage, structure the pages and undertake a link earning campaign.

MS Mugs have a fantastic offline reputation and we realised quickly that by contacting graphic designers who had designed mugs for them previously we could earn backlinks in the process and kick the campaign off.

We reached out to designers, bloggers and other relevant websites with content and acquired a good number of backlinks which then directly impacted on the revenue generated in the third month.

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