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Berkeley Clinic Case Study

“Our website enquiries have grown by almost 40% Year on Year”
Jamie Newlands, Owner

What we achieved

“Our strategy was to increase our dental clinic’s organic and paid visibility online and to put our patients at the forefront of everything.

For this, we needed a team who were capable of researching, planning and implementing an online strategy which took us to a new level.

We decided to hire Smarter Digital Marketing in 2015 and we have not looked back since.”

Jamie Newlands, Owner, The Berkeley Clinic, Glasgow

  • Optimise conversions for mobile, tablet and desktop
  • Increase organic and paid traffic
  • Analyse website using heatmaps and visitor recordings

Results

+30%

VISITORS LAST MONTH
Driving long-term growth

+12%

ORGANIC RANKINGS
Optimised for search engines

43

RESULTS ON FRONT PAGE
Improving organic visability

Case Study

Client’s Needs

The Berkeley Clinic seeked a multi-channel approach, with SEO and Google Adwords with the main online marketing channels for promoting the clinic.

 

Strategy

Our strategy was to undertake keyword research, competitor analysis and create relevant, high authority links to increase search engine visibility.

As well as this, our strategy was to optimise the website for search engines, increase the website traffic and then optimise all of the main pages for conversions.

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