Account management including campaign planning & setup for a variety of clients
Continual optimisation according to client brief and best practice guidelines
Keyword research, ad copy test, bid management and competitor analysis
Involvement in paid search, display advertising and some social media
Working with the development team to ensure landing pages are effectively optimised for all campaigns to ensure maximum ROI and conversion is possible
Preparation of client reports and provide analysis and recommendations to drive KPIs
Account management, administration, forecasting and budgeting
Working closely with the team to ensure paid search activity falls in line as part of an integrated marketing strategy for our clients
Keeping up to date with the latest industry trends
Qualifications and Skills
Experience of paid search marketing with a track record in driving successful digital marketing campaigns
Google Ads, Bing Ads and Analytics experience.
Google Ads, Analytics and Bing Ads certification preferable but not essential
Strong numerical and analytical skills plus the ability to manipulate data, measure performance and identify areas of improvement. Working knowledge of Excel preferably.
Strong language skills to create compelling ad copy and communicate with clients
Good interpersonal skills and the ability to effectively communicate with colleagues and clients
A motivated self-starter with a passion for digital and search marketing.