It is essential to keep a close eye on your back-link profile and undertake constant review. This analytical approach will allow you to better understand why you are positioned in a specific place in comparison to your competition.

Do I need to move to a new domain?

You may be better off switching to an entirely new domain and starting the process from the beginning rather than spending a large amount of time removing links and achieving poor results.

The question you need to answer is how long you can afford to wait until a full recovery takes place. If your company isn’t an established brand and largely depends on organic traffic from Google, re-branding or just moving to a slightly different domain may be more efficient.

How many links should I remove/disavow?

The important point here is knowing which links are high-quality and which links could be damaging your website.
Google’s link analysis is carried out based on the quality of all remaining links and not the ones which no longer exist.

If the majority of links on your website are unnatural then you should try to remove them. Otherwise, the website’s rankings and traffic levels will not have the chance to recover.

Should I audit links before removing or disavowing?

The only way to decide whether you should remove or disavow links is by manually auditing the links which point at your website. Link removals, disavow file submissions and review requests should only be carried out by experienced search analysts. Our expert Digital Agency in Glasgow can help you with a link audit.


In conclusion, if Google’s red flag for unnatural links has already been triggered, spending time on generating more inorganic links will not help.

When Google manually penalises a website due to manipulative links, they want to see those manipulative links managed and taken down instead of more unnatural links being created.

If you require assistance removing back-links talk to Smarter Digital Marketing today.