Pay attention as Google is changing things up again, only this time, it could affect your business. Starting October 2017, Chrome (version 62) will show a ‘Not Secure’ warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.
Things are already in motion as Search Console has already started sending out notices to sites that have not yet migrated to HTTPS. If your business has not moved to HTTPS by October, users will receive a warning from Google detects any forms on the page that transmit passwords, credit cards, or any text input fields that the browser deems are in need of HTTPS protection.
Some say that this move by Google is not a surprise with version 56 in January, Chrome began marking HTTP sites with password or credit card fields as “Not secure” in the address bar. As a result, Google noted a 23% reduction in the fraction of navigations to HTTP pages with password or credit card forms on a desktop.
Find out more about SSL certificates, web development and what your business should do in preparation for Chrome 62.
What Are SSL Certificates?
Let’s, start off with the basics. SSL stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server.
In most cases, SSL is used online to secure credit card transactions, data transfer, and logins. Due to the explosion of social media sites that are now available, it can also be used to secure browsing of social media sites.
SSL allows for a private “conversation” just between the two intended parties. Millions of online businesses and individuals are protected from hackers and identity thieves that choose to steal and tamper with information. At the launch of Chrome 62 Google gave us more insight into why they are making this move state that:
“Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites.”
What You Need to Know About SSL Certificates
The first thing you should know about SSL Certificates is that they bind together:
- A domain name, server name or hostname.
- An organisational identity (i.e. company name) and location.
SSL Certificates are small data files that digitally bind a cryptographic key to an organisation’s details. They are installed on a web server and they activate the padlock and the https protocol and allows secure connections from a web server to a browser. It authenticates the identity of the website and encrypts the data that’s being transmitted.
If you are worried about how Chrome 62 will affect your business, the following URLs on your site that include text input fields (such as < input type=”text” > or < input type=”email” >) will trigger the new Chrome warning.
We would advise that your business reviews these examples to see where these warnings will appear so that you can take action to help protect users’ data.
The Benefits of SSL Certificates
Chrome 62 is not the only reason your business should invest in SSL Certificates. As we have touched on at the beginning of this article, your business is much more trustworthy with the backing of SSL Certificates. Your customers will be given peace of mind sensitive information such as credit card information, usernames, passwords are protected. Other benefits include:
- Keeps data secure between servers
- Increases your Google Rankings
- Improves conversion rates
An organisation needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.
After SSL Certificates Are Installed
When a certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’. Depending on the type of certificate you purchase and what browser you are surfing the internet on, a browser will show a padlock or green bar in the browser when you visit a website that has an SSL Certificate installed.
This is how Chrome will show the warning based on the type of browser and page:
Investing in SSL Certificates
So, what’s next? If your business needs to fix this problem, it is advised that you do it quickly. You will need to Migrate to HTTPS to prevent the “Not Secure” notification from appearing when Chrome users visit your site.
Google has implemented this change to make the internet a safer place for users. If you do move to HTTPS, your website will only collect user input data on pages served using HTTPS. By following Google’s guidelines, your website will be seen in a better light by the search engine, which can mean only good things in terms of SEO.
In light of this news, you may need to invest in a better web hosting package. Before you go with any web hosting provider, make sure that an SSL Certificate is included. If you are interested, you can speak to Smarter Digital Marketing about our web hosting packages in Glasgow.
Web Hosting Packages in Glasgow
Our Gold package includes hosting with SSL Certification. It also includes a number of extras that any good business needs to stay protected and to thrive online:
- Unlimited Websites
- Unlimited GB Storage
- Unlimited GB Bandwidth
- Unlimited Email Addresses
- Site Backup & Restore
It is advisable to pay for a web hosting if you want to give the right impression to your visitors and if you want a reliable service with less down time.
Paying for good web hosting in Glasgow means that you will get support and back up should anything go wrong with the site. If you are currently using a cheap hosting provider, keep in mind, that they will often not offer support to their users, which could lead to extended periods of downtime that can be damaging to your business
For quick migration services or more information about the launch of Chrome 62, get in touch with our digital marketing team in Glasgow!