Marketing is one of the most important ways for your company to gain more customers. Sure, great service and products are a must to be successful, but a great marketing plan will reach people more quickly.
And the key to a great marketing plan is great organisation.
Unfortunately, many companies have a hard time developing a cohesive marketing plan. The good news, though, is that getting organised isn’t as hard as some make it out to be. If you focus on just a few small things, you will have a great marketing strategy in no time.
Set Measurable Goals
In order to have a successful marketing campaign, you need to know exactly what you want to accomplish within a specific timeframe. When you set these goals, they need to be S.M.A.R.T.
S.M.A.R.T. goals (specific, measurable, achievable, realistic, timely) are important because they will keep your campaign grounded in reality, rather than allowing you to think about impossible goals, or goals that are achievable too far in the future. Goals like “increase sales 10% over the next two quarters” or “get 1,000 new leads this year” are good because they are specific and measurable, allowing you to track your success — or failure — with accuracy.
Avoid abstract goals like “be more visible on social media.” This is a great aspiration, but it’s not measurable and is very subjective, which could leave you wondering whether you achieved your goal or not.
Develop a Plan
Once your goals are in place, you need to set a plan that will help you reach them. Again, the plan should be as specific as possible, so you can have a clear line of sight over the time you expect to achieve your goals.
A good plan should outline all meetings, deadlines and milestones that will help you achieve your goals.
A marketing calendar will help you stay on task and organised. If you don’t have a great marketing calendar click here for an example of one. With a calendar, you can organise your weekly and monthly meetings, keep track of your marketing campaign goals and set dates for social media posts and other internet content that you plan to release in conjunction with your marketing strategy.
Monitor Your Success
Once the plan is in motion, you need to honestly monitor its efficacy. If the campaign seems to be going as planned, you can continue doing what you are doing. But sometimes even the best campaigns struggle, so if you are monitoring it honestly, you can adjust as soon as possible and potentially turn a failure into a success.
Since you’ve set measurable goals, you can track data easily to monitor the health of your campaign. You can rely on this data to make any decisions you will need to with confidence.
Don’t let a marketing campaign fail because of poor organisation. Take care of these basics and you will be well on your way to increasing your customer base.
Amelie Holloway is a business owner with a small retail and a growing e-commerce store. She is self-taught in many aspects, having relied heavily on trial and error in the early days, and now shares some of her tips and tricks in her articles for other business owners to learn from.