An original marketing strategy must be a mix of several techniques, including promotions, social media, events, and email. To take your 2017 marketing results to the next level, you should try the most recent marketing tools and tactics that are available in 2018.
When it comes to successful content marketing, video should definitely be on your radar. Online video has helped many traditional media brands such as General Electric and Adidas innovate and push their content marketing strategies onto a whole new level.
Take a guess at how many home pages feature video. Think of its popularity, its accessibility and its clarity as a communication medium. You’d think it’d be a substantial amount, right?