Ways to Use Cloud Computing to Gain Real Benefits
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Ways to Use Cloud Computing to Gain Real Benefits

We hear cloud computing (or cloud) as a popular buzzword these days. Solution providers and developers use the cloud as a way to make their products and services appear cooler and more interesting. In reality, however, cloud computing does more than enable business solutions to run smoothly. When used as part of a solution, cloud...

What the Facebook Algorithm Change Means For Brands In 2018
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What the Facebook Algorithm Change Means For Brands In 2018

Will Your Brand Be Affected By the Facebook Algorithm Change? On the 11th of January, 2018 Facebook founder and CEO Mark Zuckerberg made an announcement that would change the way businesses use the social media site. It was announced that Facebook’s algorithm would be changing, shaping the way that we see our News Feeds. He...

10 Unusual Ways to Drive Traffic to Your Website
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10 Unusual Ways to Drive Traffic to Your Website

Uncommon Ways to Drive Traffic to Your Website The primary concern of every website owner is driving more traffic to your website. More traffic means more exposure and more email sign-ups, so having a consistent flow of visitors and page views is paramount for a successful website. The standard advice of creating great content, focusing...

Businesses Going Digital: Digital Environments Changing Traditional Business
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Businesses Going Digital: Digital Environments Changing Traditional Business

Challenging Traditional Business with Digital Cloud computing, virtual stores, outsourced business processes- the internet has irreversibly transformed business. From start-ups and entrepreneurs, to big multinationals and public services- everyone’s embracing digital business. Digitisation has created countless opportunities in traditional industries like media and publishing, but it’s also produced new flourishing industries. We take a look...

How we manage our client’s SEO campaigns
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How we manage our client’s SEO campaigns

Keeping Our Clients Ahead with SEO Campaigns SEO used to be about including as many keywords in your content, creating some backlinks to beat your competition, optimising your web pages and then leaving it up to Google to do the rest. Unfortunately, this is no longer the most effective way to do SEO in 2016....

SEO vs PPC – Which adds more value to your business?
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SEO vs PPC – Which adds more value to your business?

With so many ways to approach pay per click marketing, and even more when it comes to building an SEO strategy, it can be difficult to assess which one provides the better return on investment (ROI). Both drive traffic to websites through search engine marketing, one generates organic traffic and the other paid. Both are...

How to Successfully Market an E-Commerce Store
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How to Successfully Market an E-Commerce Store

Marketign an E-Commerce Store It’s no secret that E-commerce has been on the rise since thanks to our constant connectivity. Today two thirds of adults own a smart phone and each of us spend over two hours engaging with our device each day. In 2015 it was predicted that the UK would be the most...

How businesses can influence brand loyalty through social media
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How businesses can influence brand loyalty through social media

The Connections Between Social Media and Brand Loyalty Many of us are subject to brands from a young age; either by advertising or friends and family, influencing us for a future of consumerism. By the time we’re old enough to make consumer decisions, we are already somewhat aware of which brands we wish to associate...