The 15-Minute Local SEO Audit – Yes, Really.
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The 15-Minute Local SEO Audit – Yes, Really.

Being thorough and detail-oriented are the hallmarks of a good SEO, however that doesn’t mean things can’t be done expeditiously.  Having done hundreds of SEO audits in my career I have been able to nail down a process for effective local SEO audits.  A full version of these audits can take several hours, but the...

How To Create A Content Marketing Strategy That Really Works
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How To Create A Content Marketing Strategy That Really Works

According to tech guru Neil Patel, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 48% of small businesses have a content marketing strategy – but despite this apparent confidence in digital marketing, many small businesses feel overwhelmed by the challenges and options it offers. So how do...

How we grew our client’s organic traffic from 300 visits per month to 7,500 visits per month
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How we grew our client’s organic traffic from 300 visits per month to 7,500 visits per month

My client recently sold his 2 shops and decided to move his watch repair business online. This was a clever and unique idea, and an idea which instantly captured my attention. It became apparent that not many competitors were doing something similar, and with a personal touch. Repairs By Post, located in Manchester, provide high-quality...

How we manage our client’s SEO campaigns
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How we manage our client’s SEO campaigns

SEO used to be about including as many keywords in your content, creating some backlinks to beat your competition, optimising your web pages and then leaving it up to Google to do the rest. Unfortunately, this is no longer the most effective way to do SEO in 2016. Beating your SEO competition Any spam SEO...

SEO Mythbusters: 8 SEO Myths That Need To Die
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SEO Mythbusters: 8 SEO Myths That Need To Die

SEO is an industry that’s filled with self-proclaimed ‘experts’ who lack real experience but boy do they enjoy talking about it. The web is now littered with SEO advice from unqualified (and qualified) individuals. While it’s great that everybody is sharing their knowledge, it has caused a ton of misinformation spread about SEO. I’ve been...

White Label SEO & PPC
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White Label SEO & PPC

Interested in working with our digital agency? At Smarter Digital Marketing we have an effective strategy for our partnerships that sees our clients, partners, and ourselves working together to create a frame of teamwork that is essential in all of our business ventures. We are ideally looking for partners in the following areas: PR /...

How to Use Keywords Throughout Your Marketing Strategy
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How to Use Keywords Throughout Your Marketing Strategy

Though Google’s Hummingbird algorithm was released silently in August of 2013, most website owners did not notice until it was announced a month later. As long as SEO practitioners had been engaging in white hat SEO practises, there was little reason for concern. It was the webmasters who relied on keyword stuffing who took a...

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Create An Effective Keyword Campaign

Is your campaign going to be purely keyword intensive? How exactly are you going to promote these keywords in your campaign? There’s a lot to think about so make sure you know where your focus is for a more successful campaign.

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20 Reasons To Optimise Your Website

You may have been seeing a lot of posts recently about optimising your site and using SEO. This is especially true as we move into the New Year, and businesses are revisiting their digital marketing plans to meet the new challenges 2016 will bring.