Interested in working with our digital agency? At Smarter Digital Marketing we have an effective strategy for our partnerships that sees our clients, partners, and ourselves working together to create a frame of teamwork that is essential in all of our business ventures. We are ideally looking for partners in the following areas: PR /...
The search giant just declared the removal of ads to the right of its worldwide search results pages (SERPs), so what should brands be doing in reaction to this game changer?
Running a not for profit organisation can bring financial challenges, especially when considering marketing your cause. Most charities will spend on average 2% – 3% of their operations costs on marketing alone.
Google AdWords is a cost-effective and customisable platform tailored for startups and those enterprises operating on a shoestring budget. There are many small business owners who are eager to jump on this wagon, but there are some things to pay attention to ensure the AdWords ROI.
Audience engagement is critical for connecting and communicating with your target market online, whether you are a plumber, dentist or a retailer.
Mastering the art of pay per click (PPC) marketing allows you to uncover sales opportunities online.
The only way which you will be able to sell your products or services online is if you create a unique proposition and actively engage buyers. A strong pay-per-click campaigns aims to do this. The reason pay-per-click is so successful is that it attracts attention from a selective target audience. Overall advertising costs are reduced...