I’ve had a few phone calls in the last week or two, from various local businesses, and the main complaint they all have is that their SEO Company / agency / consultant is not producing any business leads for them. Why not?

Well, because they are not doing SEO properly. It’s a bit like a builder building a house then forgetting to fit your windows and front door.

If you’re not getting leads then they are not spending enough time on SEO, giving the website enough attention and care or they’re doing SEO wrong.

Taking an SEO management fee should always provide the client with a return on investment.

Shocking, scandalous, whatever you want to call it, bad SEOs are out there and you should be careful of who you let optimise your website.

Bad decisions can tarnish your business overnight.

Of course, there is general disagreement and debate regarding which signals will help your website rank with Google.

It is a well-known fact that there is a variety of mechanisms and strategies which you can put in place in order for your website to be perceives as ‘Google friendly’.

SEO takes time, patience, an analytical mindset and perseverance.

I will try and discuss the main elements which often, more than not, are worth spending your time on.

Keyword Research

Successful online marketing strategies begin with research and planning. If you ignore this stage then you may as well forget thinking about a return on investment.

By undertaking in-depth keyword research you will uncover opportunities and find other ways of describing your key products and services. Always structure your online marketing decisions based on demand.

Google Maps

Firstly, Google Maps should never be looked over. This is how you build trust with Google.

This is the best tool for telling Google that you are a real business / person.

Make sure to register your business name, address, phone number and list your company under an appropriate category.

By giving Google as much information as possible you are increasing your chances of Google listing / displaying your website in the search engine results pages (SERPs).

On-Page Factors

In a general sense, on-page optimisation is one of the most common SEO issues which businesses encounter. Making sure these factors are correct can be the crux between campaign success and failure.

Optimising your website’s page titles, meta descriptions, URLs, H1 & H2 tags, internal link and schema mark-up.

Links

Natural linking is perceived as one of the best methods to increase your website’s rank on Google.

By linking to other relevant sources on the web you will provide additional information and a good user experience for your website visitors.

If you are a business that relies on local listings then you should be adding yourself to local business directories, creating classified ads and building links to other relevant sources such as trade directories.

Content Creation

You will have heard it a million times before. Creating unique, high-quality content will engage your website visitors and motivate them to purchase, buy, subscribe, sign-up, review and share. Do this in an exciting and stimulating manner.

Don’t just copy other people’s content.

Create your own. By including video, bold imagery and interactive media you will not only capture your audience but sell your product or service too.

Contact us today to find out more about improving your SEO strategy for 2015.