Types of Automation Tools on Social Media
No one can deny the fact that Social Media is the most efficient and effective way to attract more traffic and create new leads in the market for your business. Making a strong presence on all social networks like Twitter, LinkedIn, Facebook, Google+, Instagram, Pinterest, and Tumblr is necessary nowadays – it does not matter if you own a small business or a big enterprise.
If you have no time to feed your social media marketing pages regularly, are fed up uploading boring & stale content and performing repetitive tasks, then stop worrying. There are different marketing software, publication tools, and dashboards available to manage all business pages at once.
With these tools, you can post and publish the posts on these networks at once, answers to clients’ queries promptly and work with your team without putting a lot of efforts. In recent years, the industry of social media management tools has developed fully. They are offering different publishing tools such as monitoring social media pages and analytics mixing bundles into their products. For those businesses who want a customised package plan according to their needs and budget, can purchase them through different companies who sell automation software.
Social media automation tools can offer you benefits like;
- You can decide when you want to publish a specific post by using a pre-schedule option.
- You can post content on several platforms.
- You can track results of your activities performed on your page.
- You can manage all social media accounts at once.
- If you want to perform some repetitive tasks, then use automated publishing tool.
It is not easy to tackle all tasks, especially when you are running your business alone or have no budget to hire a social media manager.
Here is the list of some excellent automation tools to help you manage your social media pages easily.
BufferApp: It is the smartest and most stress-free way through which you can store and pre-schedule social updates. This tool helps you to set a schedule for each post, fill it up with valuable content, and set times for publishing it all through in a day. You are required to do nothing and you can your worries aside in terms of managing the posting times. This tool also provides you with analytics so you can keep an eye on post engagement and how many people it has reached. This tool has super flexibility for scheduling times and altering configurations for every post.
This intuitive social media application is available in both free and paid versions. The paid account gives you the freedom to manage multiple profiles of Facebook, Twitter, Google Plus and LinkedIn.
To get insights into the potential of this powerful app, let’s take a look at infographic published by Buffer on September 19, 2013.
Image Courtesy: https://blog.bufferapp.com/from-0-to-1000000-users-the-journey-and-statistics-of-buffer
According to this infographic, the app generated over 2 million of revenue from its sales. It also revealed that the app has more than 16204 paid customers. The infographic also showed that the app was used to share over 80 million of posts. As of January 2015, it has more than 2 million active users.
HootSuite: This tool helps people as well as businesses to run different campaigns on multiple platforms such as Twitter, Facebook, and Pinterest from a single control panel. It has become an important tool over time at handling social media pages, measuring the outcome of various campaigns, and tracking discussions through mobile and web. It also offers you to check Google analytics and keep a keen eye on Facebook insights. You can even manage limitless social profiles using Hootsuite.
Hootsuite shares many similarities with the Buffer app. Unlike Buffer, it does not offer many features in its paid account. However, it is a better bet than Buffer as it allows you interact with your social audience which is not possible with Buffer. It has an amazing customer base of over 10 millions of users.
SocialOomph: Social Oomph can be used to manage and update social media profiles. This is an arranged web tool through which you can run several free and paid campaigns to get desired results for social media. It has the function for LinkedIn, Twitter, and Facebook. This tool offers a lot of handy features for twitter profiles, such as tracking down keywords, scheduling tweets for a later time, helps showing retweets and mentions. It also provides a feature like auto-follow.
What sets this tool apart are its various features for blogging. With this tool, you can manage your multiple blogs and share them with your followers. It offers WYSIWYG editor that allows you to write and format your blogs the way you want. Launched in April 2008, it is one of the most-liked tools for social media management.
PostPlanner: This is another independent tool, you can install within Facebook. It is aimed to design delivering content to Facebook page efficiently. It offers different features like automated publishing of certain posts based on predetermined time. You can add a blog feed and publish new posts without doing any manual labour. Through post planner, you can even check the percentage of people, who liked, commented, and shared your posts. You can also upload files in bulk quantity to use later.
The UPS of this social automation tool is its ability to help you identify proven content that would ensure higher engagement. All you need to do is integrate your account along with your chosen keywords and hashtags and leave the rest to this app. will then rate your best content in terms of the number of stars, so you would know what contents are being liked by your audience. How cool is that?!
DashBurst: DashBurst is the latest automation tool for social media management. You can experience new multimedia web, different social networks, and blogging platform by using it. Its helps you explore and share multiple contents including infographics, audio, video, text, photos, and docs. You can also schedule content to get published for a later time while you relax.
TwitterFeed: As the name suggests, it provides you the tool through which you can share your blog updates on twitter feed and many other different social channels. It feeds blog content on your Twitter, LinkedIn, and Facebook profiles. It also supports adding content from other RSS feeds on your social media platforms. You can easily get timely stats about a feed’s performance. This tool can be used for automating tasks and sharing content which is completely free.
According to the data available on WordPress profile of TwitterFeed, the app been downloaded for 57,946 times as of April 2016. It has an amazing rating of 4.1 out of 5 stars.
SproutSocial: SproutSocial is an outstanding platform for social businesses. It is popular for its easy to use and smooth user interface. Many users believe that through Sprout Social you can get the work done in fewer clicks unlike other platforms. It is designed to support your scheduled messages on different social media channels and publishing a post without delaying. You can create a picture in your mind about essential metrics through rich analytical tools.
An impressive rating of 3.8 on Google Play validates the efficiency of this intuitive social media automation tool. Sprout social is used by more than 16000 brands worldwide.
Dlvr.it: Dlvr.it permits your blog feed to update your Twitter, Facebook, Tumblr, and other social network. Whenever you update a post, it gets automatically added to your specified social profiles. It is a free and simple tool through which your recent blog posts get delivered to social media channels. It is an effective tool you can rely upon for saving your time.
According to the official website of the app, it delivers more than 5 million to over 1 million of people and businesses.
If you do not like spending a whole day on social media platforms and doing same tasks every day. Now you can use any of these tools to increase the productivity of your business on social media platforms and run different campaigns effectively without losing your precious time, money and efforts.
So, say goodbye ye to your social media worries and welcome the world of Social Media Automation.
Author: Kaelynn Bailee specialises in providing consultancy with custom assignments and other research-based projects. When not working, she likes blogging on college education, edtech, and more.