The primary concern of every website owner is driving more traffic to your website. More traffic means more exposure and more email sign-ups, so having a consistent flow of visitors and page views is paramount for a successful website.
The standard advice of creating great content, focusing on long tail keywords, and utilising social media marketing is great, but the problem is everyone is using these exact same tactics.
In this post, we’ll focus on 10 unusual ways to drive traffic to your website and increase the number of your email subscribers.
Instead of creating new content, take advantage of your existing content and repurpose it. Turn your old blog posts into a PDF guide, a slideshow, an audio podcast or a video podcast and then distribute it on relevant networks such as Youtube, Slideshare or Soundcloud.
You can also offer your repurposed content as an email sign up bonus. Don’t forget to use a lead generation software to connect your email list with opt-in forms on your website.
Run a contest/giveaway
If you have any type of eCommerce store on your website, consider creating a special coupon, a discount offer or give away one of your service packages or a most popular product for free. Ask your readers to share your contest on social media for a chance to win.
Start a forum on your website
Adding a forum to your website is an excellent way to continue the conversation and increase the time visitors spend on your site. Additionally, forums often start ranking for long tail keywords quickly which leads to more organic traffic.
Take advantage of Facebook groups
Participating in Facebook groups and providing genuine and helpful insight on a particular topic will eventually lead to people clicking on your profile to learn more about you which is why your profile should link to your Facebook page. Your Facebook page then is the optimal place to include not only your website link but a sign up button for your email list as well.
Use LinkedIn to drive traffic
LinkedIn is often underrated in the eyes of many bloggers. However, Hubspot’s recent study shows that LinkedIn traffic converts at 2.74% as opposed to Facebook and Twitter which convert at 0.77 % and 0.69% respectively.
Aside from participating in LinkedIn Groups, use LinkedIn Answers which allows you to add web resources when you answer a particular question.
You can also use LinkedIn Pulse to publish relevant articles related to your niche which leads to more connections and ultimately more traffic to your site.
Drive Traffic with Twitter Chats
There are hundreds of Twitter chats happening every day. Find a few that are related to your niche and start participating. When the opportunity comes along and someone wants additional resources or more information, reply to their question and then send them a link to your post that provides an in-depth answer.
Answer a HARO query
HARO stands for Help A Reporter Out and it connects journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. Answering a pitch takes but a few minutes, and leads to great PR, high-quality inbound links, and referral traffic to your site.
Utilise Webinars or Online Workshops
We all love to learn and the best way to share your knowledge with your audience is through webinars or online workshops. Pair them with social media promotion and clever email marketing and you will definitely see an increase in your website traffic.
Promote Your Website Offline
Just because your website is online, that’s no reason to ignore the standard marketing methods.
Often, you can achieve great results by giving people a tangible experience of your website.
A few ways you can do this include:
- Put your site URL on business cards
- Create branded t-shirts, posters, postcards, or mugs
- Re-format your blog posts and drop a pile off at your local coffee shop
- Create branded stationery or pens
- Create keychains or door magnets
Use Regular Mail Instead of Email
Pick one of your regular visitors, ask for their physical address, and send them a care package. This can include your popular product, a coupon for your services or even something small like their favorite chocolate. Personalise the gift with a handwritten Thank you card and watch them become a fan for life. You can be sure they will spread the word about you to everyone they know.
The tips in this article are by no means an exhaustive list, but they do present a great starting point. We hope it inspires you to come up with even more ways of generating website traffic.