AI tools have been growing ever increasingly in the digital marketing world. Looking at the emerging data suggests a persuasive case for the implementation of AI tools & chatbots.

According to a Google study, adopting machine learning into your business can show a 5x increase to decision-making speed with a 3x faster execution of decisions.

Marketing AI tools in 2023 can be used for more than just generating text using AI chat bots. AI can now analyse data and optimise campaigns or marketing strategies to individual customers.

With machine learning, AI marketing tools also provide insights into customer behaviour and sentiment, helping marketers to make informed decisions. AI tools can also help marketers to create more personalised experiences for their customers, which can result in increased sales and customer loyalty.

Check out the best AI marketing tools we found for digital marketing in 2023.

The 12 AI Digital Marketing Tools You Need To Check Out

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

AI-powered marketing tools are bringing massive transformations in the digital marketing & SEO landscape with industry-disrupting technology. Staying updated on the latest trends is crucial for professionals to unlock new levels of efficiency, accuracy, and ROI. These AI marketing tools & startups are leading the charge towards the future of marketing. For almost every marketing task, there is an AI for that.

The Seventh Sense
The Seventh Sense
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Leadzen
Leadzen
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Frase.io
Frase.io
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Jasper
Jasper
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Hostinger
Hostinger
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
CopySmith
CopySmith
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Zapier
Zapier
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Magic Thumbnails
Magic Thumbnails
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Accuranker
Accuranker
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
BuzzSumo
BuzzSumo
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
OptiMove
OptiMove
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines
Maker Box
Maker Box
  • Chat to the ChatGPT bot after you receive your answer
  • Supports the OpenAI API (GPT-3.5-Turbo and GPT-3)
  • Supports GPT-4 and ChatGPT (GPT-4 requires user to enable it manually)
  • Works alongside Google, Bing, DuckDuckGo & other search engines

The Seventh Sense AI (For AI Email Marketing)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

The Seventh Sense is an AI software designed to maximise the performance & engagement of existing email marketing programs. Utilising artificial intelligence, it optimises frequency and delivery times for every individual in your database, staggering emails to increase deliverability while making it easier to get your message in front of people when they are most responsive.

Understanding when customers and prospects are most likely to engage with your business can also be invaluable for sending emails at optimal times for each contact based on communication patterns with them, with Yesware or Boomerang email send later products working seamlessly alongside it.

Seventh Sense goes beyond email marketing by also serving sales and customer service purposes. Its features include automated follow-ups, sales analysis capabilities and reporting features – not to mention predictive analytics for improving ROI and increasing revenue. In addition, Seventh Sense integrates seamlessly with CRM systems providing one source of truth data management – as well as supporting multiple languages via an easy-to-use mobile app!

Pricing:

For HubSpot:

  • Business from $64
  • Enterprise options also available

For Marketo:

  • Business from $360
  • Enterprise options also available

Leadzen.AI (For AI Lead Generation)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Leadzen is a lead generation tool that can help businesses find and connect with potential customers. The tool uses artificial intelligence and machine learning algorithms to search the web and social media platforms for individuals and companies that match a specific set of criteria, such as industry, job title, or location.

Once the tool identifies potential leads, it provides users with their contact information, including email addresses and phone numbers, allowing businesses to reach out and start building relationships.

By using Leadzen as a lead generation tool, businesses can save time and effort by automating the process of finding and qualifying leads, allowing them to focus on other aspects of their sales and marketing strategies.

Pricing:

  • Standard 300 credits from $140
  • Starter 1100 credits from $400
  • Growth 2600 credits from $800
  • Enterprise options also available

Frase.io (For AI Ecommerce)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Frase is a useful AI-powered tool that can perform various tasks, including generating short articles and rewriting entire paragraphs. It also provides several helpful features, such as a smart editor, a blog title generator, and a value proposition creator.

Additionally, it can be used for SEO content creation for writers and marketers who want to generate SEO-optimised content in a fraction of the time. It can also be integrated with Surfer SEO for a more complete marketing solution.

Frase.io also includes a landing page generator, which allows you to create an entire landing page in just 30 seconds.

Pricing:

  • Solo from $14.99
  • Basic from $44.99
  • Team from $114.99

Jasper (For AI Writing & Marketing AI Blog Writing)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Looking for an effective tool to generate marketing copy? Jasper.ai is the answer! This tool is powered by AI, and it can help you create everything from blog posts and product descriptions to social media captions and ad copy. With hundreds of templates to choose from, Jasper.ai can assist you in crafting the ideal response for your content marketing strategy. Whether you need to write a long-form blog post or come up with new content ideas, Jasper.ai is the perfect solution for you! Jasper.ai facilitates the creation of quality content in a speedy and uncomplicated manner through its natural language processing and machine learning algorithms.

This makes it an intriguing option among AI writing generators for content creators looking to save time and effort while still producing engaging, SEO-worthy content.

if you’re struggling with writer’s block, Jasper.ai can even suggest new ideas and provide inspiration for your next project.

Jasper AI also has a recipe feature, which allows you to create long-form content by chaining different prompts together. These workflows are very useful for creating effective blog posts and generating SEO metadata. It can also be used to generate a sales pitch or respond to customer support questions. It can even write product descriptions.

Jasper is not the cheapest AI writing tool available but there are multiple packages available. The Creator plan is a viable budget option for freelancers. It comes with 50 short-form templates. These include AI templates for writing a blog post, email, and SEO metadata. The Teams plan offers more templates and has additional tool integrations. It also includes unlimited project folders and workspace documents ideal for small marketing teams.

Pricing:

  • Creator from $39
  • Teams from $99
  • Business custom pricing

Hostinger

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Hostinger is a web hosting platform that provides affordable and feature-rich hosting solutions for websites of all sizes. It offers a user-friendly interface that makes it easy for anyone to use, regardless of their technical expertise.

Firstly, its pricing is extremely competitive, with a discount, a plan will cost just a few dollars per month. Secondly, Hostinger’s user interface is intuitive and easy to use, making it accessible to anyone, regardless of their technical expertise.

Additionally, its customer support team is always available and responsive, ensuring that any issues I have are resolved quickly and efficiently. Hostinger also offers a wide range of server locations, ensuring that my website loads quickly and efficiently, no matter where my audience is located. Overall, we highly recommend Hostinger to anyone looking for a reliable, affordable & feature-rich web hosting solution.

Hostinger also has a range of subsidiaries such as 000webhost, Hosting24, Niagahoster & Zyro. In addition to being founded in Lithuania, it had to make the list.

Pricing:

  • Premium Web Hosting from $11.99
  • Business Web Hosting from $15.99
  • Cloud Startup from $24.99

CopySmith (AI For Advertising on Facebook & Google)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Copysmith is a helpful tool for enterprises and ecommerce businesses to create high-quality content using AI technology. With features like AI-generated images, bulk product descriptions, and team collaboration, Copysmith.AI helps ecommerce stores quickly expand and improve their search engine rankings. The tool offers a free trial, satisfaction guarantee, and integrates with popular tools through API.

With Copysmith, you can generate compelling ad copy, product descriptions, and social media posts in just a matter of minutes. Whether you are trying to drive traffic to your website, increase conversions, or boost brand awareness, Copysmith can help you achieve your advertising goals quickly and effectively. Plus, with its advanced AI technology, Copysmith can analyse your audience and tailor your content to their specific needs and interests, helping you to create more personalised and engaging marketing campaigns.

Pricing:

  • Starter Annual plans from $19
  • Pro Annual from $49
  • Enterprise options also available

Zapier (AI For Automating Tasks)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

If you’re looking for a way to simplify your processes and eliminate the need for manual data entry, Zapier may be the digital marketing AI tool for you. With Zapier, you can smoothly connect different apps or services, such as Gmail, Slack, Trello, and Dropbox, and create automated workflows, referred to as “Zaps,” that trigger actions in one app based on events in another.

By doing this, you’re able to move data between different systems, automate repetitive tasks, and create custom workflows based on your specific business requirements. In essence, your productivity will increase, workflows will be simplified, and you will save time with Zapier.

Pricing:

  • Starter from $19.99
  • Professional from $49
  • Team from $399
  • Company from $799
  • Free plans also available

Magic Thumbnails (AI For Youtube & Video Thumbnails)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Looking to create eye-catching YouTube thumbnails? This AI Youtube thumbnail generator can help! It requires a simple input of a video’s title and description then Magic Thumbnails will do the rest. With the tool, you can easily create high-quality thumbnails that grab viewers’ attention and encourage them to click and watch your content. For instance, in a few clicks, you can generate a thumbnail featuring an eye-catching font, a vivid background, and a fun & relevant image.

To get the best result, it suggests using simple text and a face in the thumbnail.

The tool offers basic and face styles (with pricing info not provided in the extract) using simple stock photos. It also provides a gallery of past thumbnails to help build confidence in camera presence for YouTubers.

Pricing:

  • 25 Basic Thumbnails from $1
  • 25 Custom Thumbnails from $2

Accuranker (AI For SEO & Rankings)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

In addition to handling SEO activities, tracking keyword rankings, and analysing organic reach, AccuRanker provides marketing agencies with a cloud-based solution.

With AccuRanker, administrators can easily categorise data into different segments like keywords, tags, landing pages, or custom views. Sharing these segments with team members allows for thorough analysis.

SEO professionals can stay up-to-date with keyword rankings, landing page analysis, and search engine results, all within one convenient platform. The share of voice (SoV) module provides stakeholders with an overview of business performance in the organic search market. AccuRanker also stores past data, which managers can use to track keyword ranking changes over time.

The platform is easily integrated with third-party platforms like Google Analytics, Databox, Adobe Analytics, and Google Data Studio via an API. Pricing is available for monthly and annual subscriptions, and support is provided through online measures.

Pricing:

  • 1000 Keywords Tracked from €116
  • Bulk Keyword Options Available

BuzzSumo (AI For Influencer Marketing)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

BuzzSumo is an effective tool that can assist with various tasks, such as generating topic ideas, analysing content, researching competitors, identifying influencers, finding backlink opportunities, monitoring brands, and detecting trends. This tool has a vast database that spans over 5 years, containing more than 8 billion articles, 3 million influencers, and 300 trillion social engagements.

BuzzSumo provides users with data-driven insights that enable them to create high-quality content that ranks well and generates engagement on social media. It also allows users to track and analyse their competitors’ content performance, to gain insights into their audience and find new influencers to collaborate with. It’s a powerful tool for content marketing that can help businesses grow their online presence and reach more people. Additionally, BuzzSumo offers users the ability to monitor their brand’s performance in real time and identify trends in the industry.

BuzzSumo also offers a suite of reporting tools that allow users to create and share content performance reports easily. These reports are customisable & can be used to track the success of campaigns or to inform future content strategies. BuzzSumo’s most popular report is the Content Analysis Report, which can provide an in-depth analysis of a website’s most successful content and the topics and authors that perform the best.

Pricing:

  • Basic from $95
  • Content Creation from $199
  • PR & Comms from $199
  • Suite from $399
  • Enterprise from $999

OptiMove (AI Customer Data Platform)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Optimove is a Relationship Marketing Hub. It employs advanced customer modelling, predictive micro-segmentation, and campaign automation technologies, making it the go-to solution for customer marketers and retention experts.

Optimove enables them to gain deeper insights into their customer’s needs and preferences, allowing them to deliver emotionally intelligent interactions through multiple channels automatically.

Furthermore, it optimises marketing efforts to improve every customer metric, ensuring marketers can excel at their craft. The platform is accessible through an intuitive web user interface, making it easy to use for all marketers. The platform offers a wide range of features, including customer segmentation, automated campaigns, and personalised content.

It also provides advanced analytics to track the effectiveness of campaigns and customer journey analytics to understand customer behaviour better. For example, users can access detailed reports on customer behaviour, including insights into customer preferences, product usage & engagement with campaigns, to help them make better-informed decisions.

Pricing:

Build, Grow, and Scale options available. Price available when contacting the sales team.

Maker Box: Marketing Mega Prompts (AI Prompt Generator)

The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI

Often the utility of using AI text generator tools is diminished because of a lack of prompt knowledge. Marketing Mega Prompts is an AI tool to help marketers get the most out of AI by helping user bridge the knowledge gap.

Looking to simplify your startup’s marketing efforts? Look no further than the Maker Box comprehensive AI prompt generator toolkit. With 40 hand-crafted mega-prompts, marketers can easily create a substantial brand strategy, optimise landing pages, and generate high-quality content in seconds.

Prompt.Cafe and Copy.AI are also a usable alternative AI digital marketing tool providing creative AI prompt generation.

Pricing:

  • Marketing Mega-Prompts from $29
  • Marketing mega-prompts + Monthly Updates from $49

Generative AI Digital Marketing FAQ

woman using laptop to chat with bot graphic vector

Generative AI tools are an emerging field of artificial intelligence that uses preexisting data to produce new content, such as text, music and videos, based on previous information. As one of the fastest-growing areas of AI, it allows businesses to expand with innovative solutions for success. Generative AI is an invaluable time saver, offering your team more freedom by interpreting and writing emails, reports and blog posts for them – an indispensable asset to marketers juggling multiple responsibilities at the same time.

However, these tools should still be reviewed by humans to ensure the content matches your brand voice without biases being introduced into its composition.

AI in marketing is becoming increasingly trendy, helping automate mundane tasks that otherwise would take up too much of your time. Integrating generative AI into your marketing plan can prove to be advantageous over competitors.

By doing so, you can simplify a wide range of tasks, such as handling customer inquiries and managing your website’s CMS systems. In effect, this will help you save a considerable amount of time, which you can then devote to more meaningful and innovative projects. Such as SEO campaign management in Glasgow.

Artificial intelligence is becoming an integral part of marketing, enabling even the smallest businesses to compete with established brands. From automated email campaigns to predictive analytics tools, AI can help you achieve greater productivity and ROI while freeing up valuable time for your team to focus on strategic work.

The best AI digital marketing tools make it easier for marketers to sift through mountains of data. This helps them quickly identify the most promising opportunities to improve digital marketing. By combining real-time customer data analysis with dynamic reporting and dashboards, AI can eliminate the siloed metrics that often plague digital marketing teams.

AI can also help businesses create personalised experiences for customers in the same way that Google, Netflix, and Instagram are able to give you specific recommendations based on your previous behaviour. This is a huge advantage for digital marketing teams, as it helps them build relationships with their customers.

Finally, AI can help businesses save money. AI software can automate many processes and reduce the need to hire additional staff, freeing up valuable budget for other projects. It can also reduce the cost of marketing campaigns by eliminating repetitive, manual tasks that are prone to human error.

There are a number of different AI marketing tools on the market, so it’s important to find the most fitting solution for your particular niche and business. Some are better suited for certain marketing tasks than others, but most have some common features. These include AI-driven automation, intelligent personalisation, advanced analytics, and predictive insights. AI-based marketing tools can help marketers better understand their customers’ needs, create more personalised experiences, and optimise campaigns for better results.

As more digital marketers aim to create SEO-driven, grammatically correct content regularly, artificial intelligence (AI) systems have grown increasingly popular among marketers and content writers alike. Freelancing gig work sites have witnessed more AI writing jobs posted, and education has seen more instances of chat bots writing student work, though Sharples cautions writers not to panic at this prospect.

These tools can increase productivity by freeing writers up from mundane content-creation tasks, while the AI produces more readable articles at a faster pace. Furthermore, these AI solutions can aid SEO efforts by writing more engaging headlines and titles for blog posts—something that is crucially important because dull or unclear titles or descriptions could prevent readers from clicking through to read an article altogether.

AI-powered platforms can save your organisation money by decreasing the need for as many human writers as possible. This is particularly effective when producing technical articles such as how-to guides or FAQs that lend themselves well to AI writing styles that specialise in factual, straight-to-the-point content creation.

AI writing software can also be extremely beneficial for marketers struggling with writer’s block or needing quick and easy ways to generate ideas quickly and efficiently. Such platforms can quickly produce topics, headings, talking points, and entire blog post draughts to get the creative juices flowing again. One such AI writing tool for this purpose is GrowthBar, created by Growth Marketing Pro, with an excellent rating on G2, while Rytr also offers plenty of features at an economical cost.

It is becoming increasingly important for AI writing tools to produce content that is completely unique and cannot be detected as plagiarism by software. If the content is too similar to existing online sources or sounds robotic, it could be flagged by plagiarism detectors or AI detection software. Websites and pages may face consequences from Google if website content shows poor quality. Marketers can avoid this by paying careful attention to ensuring their work is undetectable in this area.

By adding higher-level vocabulary into their content marketing efforts, marketers can elevate its quality and mask any signs that it was produced by an AI algorithm. This can be accomplished by replacing commonly used words with more precise and specialised ones; additionally, using technical jargon and industry-specific terminology will also make content appear more authentic and readable.

Marketers should strive to incorporate not only higher-level vocabulary into their content but also a range of sentence lengths and structures into it, including both long and complex sentences and short and simple ones. Doing this makes AI detection software less likely to identify non-human content as being non-human-generated.

robot chatting with a person on laptop graphic vector

While AI marketing tools are beginning to streamline much of the modern workflow, we are still in the early days of using artificial intelligence for marketing content creation. When utilising text-to-image generation tools, one might encounter problems such as distorted images and unusual artefacts in the graphics, text generator tools have also shown to present peculiar information, such as references that do not exist.

Working with these technologies may present many issues that need resolving, but as development continues for generative AI marketing & bot technology the capabilities should outshine the blunders that occur.

There are numerous solutions available to you to address these challenges and more. Finding one that suits your unique requirements might take a bit of trial-and-error, but once found, you will save time on repetitive tasks while being able to focus on more strategic marketing efforts.

Generative AI-powered customer service tools enable marketers to provide customised responses to customers, increasing customer satisfaction with the brand. Automating this process and responding quickly to frequently asked questions allows teams to manage a higher volume of requests.

Generative AI tools also assist marketers by creating new ideas for digital marketing campaigns. These concepts can then be tested against existing campaigns to evaluate performance and assess what works or doesn’t, helping improve ROI and overall campaign effectiveness. There are also digital marketing AI tools that can increase efficiency by automating tedious website audit and content optimisation tasks, freeing staff up for more complex work while saving them both time and money.

The generative AI marketing tools we will list have been shown to assist SEO efforts by identifying keywords or phrases that drive conversions, as well as offering recommendations on how to optimise existing content or suggesting new pieces that generate results, saving both time and money in the process.