Implement Green Business Practises in 2018

In mid-2017, Unilever, a company committed to “making sustainable living commonplace,” revealed the results of their international study. In this study, they took an in-depth look at whether a business’s social and environmental practices impacted consumer purchasing.

Sustainability and Its Effects on Consumers

In total, 20,000 adults from five different countries were surveyed and asked whether a company’s sustainability efforts affected their desire to buy from that particular business. The study then went one step further and mapped their answers against other purchasing data to determine whether this factor truly impacted a consumer’s product choice or if they were just saying it did. What did the researchers find?

After reviewing the answers and all of the data, the researchers discovered that one out of every three consumers do actually consider a company’s impact socially and environmentally before deciding whether or not to buy that particular brand. Furthermore, one in five stated that they would be more inclined to make a purchase from that company if it made its sustainability efforts clearer via marketing and/or product packaging.

Thus, if you want to grow your customer base, one way to do it is to implement (and better market) more green business practices. Here are three to consider executing in 2018 that your consumers would likely be happy to hear about.

Name a Chief Sustainability Officer

If you have a large business with numerous workers, do you require them to shut their computers down at night? And is the last person that leaves for the night responsible for making sure that the lights are off, the heat is lowered, and other similar types of energy-saving measures are enacted? If not, it may help to name a Chief Sustainability Officer (CSO).

A CSO could help you ensure that your sustainability efforts are being maximized and that all employees are following directives regarding them. You don’t even have to hire a person full-time for this position either. Just make it a revolving role that each of your management-level employees take on a monthly rotating basis.

Digitise Your Processes

Paper is being discarded in astronomical amounts at the company level as it is estimated that one-half of all waste produced by businesses is paper waste. Therefore, digitizing your processes as much as possible helps reduce this number, lessening the burden on landfills, as well as the trees and water required to make the paper in the first place.

Instead of keeping paper files, store all of your data in the cloud or on in-office servers and correspond with employees, vendors, and customers via email versus paper mail. It may seem like small changes, but every little bit counts.

Choose Green Hosting

Whether you currently have a website or are in the process of creating one, one green business practice to consider implementing in 2018 is green hosting. If you’ve never heard of this concept, it basically involves choosing a web hosting provider that engages in practices that increase sustainability and use renewable resources.

This is important as HostAdvice explains in their Green Hosting Guide, with more and more digital devices and websites being used daily, the carbon footprint is increasing annually. Further data centers, like those sustained by web hosting companies, “consume between three and five percent of the world’s power.” Thus, by choosing a provider that offers green hosting, you’re reducing your carbon footprint on a larger scale.

Not only can going green increase your consumers’ confidence in your brand, but it also means that you’re leaving the world a better place for your children, grandchildren, and all future generations. That makes this one effort that is worth every ounce of energy you put into it.