Drive Traffic and Save Money with Expert Creative Content
Content is essential to driving traffic to your blog. With it, you can grab people’s attention, educate them about your brand, and introduce them to your products and services.
It can be quite expensive to produce content week after week but this article shows that you don’t have to. Whether you’re an independent blogger or a small business, you can still run an effective content marketing campaign without breaking your wallet. Here are some key ways to do so!
16 Cheap, Creative Content Ideas to Drive Traffic
1. Infographics
Consider hiring a graphic designer to create your infographics or you can also use tools like Canva, Piktochart, or PicMonkey to make a design of your own. When done right, infographics can potentially go viral which means an instant boost of traffic to your site. It’s well worth the cost if you outsource it to a professional.
2. Crowdsource content
It’s a known fact that people love sharing and engaging on social media. You can take advantage of that by asking your followers to share their pictures and stories about your products. This creates buzz around your brand; people will become curious so they visit your site to find out more about you. Make sure to have a designated hashtag for the campaign; that way, you can easily track audience submissions.
3. Highlight top products and services
Not everyone knows what your business’ specialty is so go ahead and highlight it in a post for interested audiences. It will pique their interest making them likely to buy from you to see if the product lives up to its hype.
4. A glossary of your industry’s jargon
Create a glossary with all the most important jargons in your industry. It’s interesting information for your visitors since it could help them make a better purchase decision.
Here’s a great example from Moz. They list a complete glossary of important SEO terms. It’s even arranged alphabetically, with hyperlinks for easy navigation.
5. Answer a popular question
What recurring questions do your audiences have? Write a post answering those questions and share it on social media. People search for answers everyday with Google processing over 40,000 search engine queries per second. If you can offer an answer based on your expertise and history, people will want to check it out.
6. Beginner’s guide
Assume your audience doesn’t know a thing about your product and write for them a beginner’s guide. They’ll be thankful you showed them the steps to starting and will likely come back to your site again for more information.
7. Industry best practices
On the other side of the spectrum are audiences who already know about your product. What would they like to learn next? Maybe you can share ways to do something better, safer, or more efficiently in your industry.
8. Clarify industry myths
Are there misconceptions about your industry that’s keeping people from buying? Maybe you can fix the problem by clarifying these industry myths to your audience. By doing this, you can potentially turn doubtful leads into paying customers.
9. GIFS over pictures
GIFs are great at grabbing attention! They’re funny, surprising, and sometimes controversial. Instagram and Facebook are some of the best venues for posting these types of content. Bonus tip: Learn how to post on Instagram and Facebook ahead of time. That way, you don’t have to do it manually every time. When you do post a GIF, make sure to add a call to action that leads to your website where users can learn more.
10. List your best content
Find the most popular content on your site and feature them in a “best of all time” list. You can use your website analytics to find which posts are the most commented on and talked about. You can make it a top 10, 20, or 50 lists, depending on how much content you have on your site. It is known that the older content will rank better than the newer content due to the length of time to collect links and provide value to its readers. This is just one of the benefits of content marketing for your business.
This example from internet entrepreneur Mark Manson showcases 20 of the best posts from his website. He even describes how these articles will benefit the readers: it will change your life. Now that’s an attractive offer!
11. Massive links roundup
This one requires you to curate a massive list of links and resources on a specific topic in your industry. Audiences find these types of posts very useful and will share and link it to their network.
Teach your audiences a hack or a trade secret that only insiders would know. Audiences will be interested to find out what it is and will appreciate the valuable information you just shared.
13. Highlight a customer
Interview a customer who has a compelling story to share related to your product. What’s their history and how did your product improve their circumstances? Make them shine in your blogpost. They’ll want to share it with their friends and family –people who can potentially become your customers.
14. Checklists
People love making checklists whether it’s for shopping, buying, cooking, packing, or travelling. It keeps everything sorted and organized. If you can create a checklist about your products that will help make people’s lives better, they’re guaranteed to click-through and visit your site.
Houzz is an example of a website that does a great job at checklists. Here’s one of them. The checklists they feature are very relevant to their niche and their audiences.
15. Compare and contrast products and services
The average shopper wants to get the best deal for the best value so they will look at product comparisons before making a purchase. Why not help make the decision making process easier by providing comparison charts? You can leverage your competitor’s brand name and attract traffic using their branded keywords.
16. Convert content into podcasts
Everyone is into podcasts nowadays. Since we’ve all become so connected to the internet, it’s easier to find people who talk about topics we’re interested in. From a marketing perspective, you can convert your existing blog posts, YouTube videos, etc. and publish them as a podcast. This is a chance for you to attract audiences who are more into this format.
In Conclusion
We hope these content ideas help you get started in increasing those traffic numbers.
The key is to not get discouraged if you don’t see huge results right away. A good content marketing strategy requires time to execute, but in time, your hard work will pay off.
What ideas have worked for your business? Share them in the comments section below!
About the Author: Denise Amara is the Senior Marketing Director of Autogrammer.com, the ultimate social media scheduler and planner for Instagram, Twitter, and Facebook. Denise has over 10 years experience working in marketing with the last 5 focused in the digital realm. She is passionate about helping clients make social media management more efficient and effortless.